Snapchat is very famous and effective platform to advertise on with 178 Millions of daily active users. When we started or thinking to advertise online then the platform which comes in our mind is Facebook because this is that what we knew but nowadays, Snapchat ads are working better than Facebook.
Snapchat is a social media platform on which users can communicate through chat and time-limited media. Many of the online businesses taking their steps towards Snapchat ads and using Snapchat ads platforms to advertise on.
Let’s Start…
What Is Snapchat?
Snapchat is a photo-messaging and a mobile application which allows you to share photos or videos all over the world on Snapchat i.e all photos which you shared will be auto-deleted and will be gone forever depending on the time limit which is set to be available to recipients.
What Is Snapchat Ads?
Snapchat ads are those ads which are 3-10 seconds a full-screen video view ads which will appear in between the friend’s stories or in Snapchat stories or publishers stories i.e in simple words Snapchat advertisement are those ads which were placed in between Snapchat stories. Whenever peoples who are using Snapchat scrolls their stories then your ads will be shown in between those stories and peoples will see your ads.
Why Snapchat Ads?
Snapchat is a very good source of advertising and here are the reasons why you use Snapchat ads:
- Active Users: As already mentioned above that Snapchat had more than 178 Million daily active users who use the Snapchat daily and you can find an average every single person spend 30+ minutes daily on Snapchat.
- Strong Targeting: Snapchat offers you strong targeting options in Snapchat ads by which you can easily target your audience. You can easily target different types of peoples which we called them Snapchatters based in many different places based on their online and offline interests and behaviors.
- Big Range Of Audience: By using the Snapchat ads you can easily target and reach to different types of peoples in different locations and all depends on you what you want to target for your ads i.e country, peoples, age, and their genders. You will reach to Millions of peoples over Snapchat with the help of Snapchat ads.
Why You Should Advertise On Snapchat ??
Snapchat ads are used by Millions of peoples for their online business worldwide and they know the value of Snapchat ads and utilize in a great way.
Here is the 7 Reasons why you should advertise on Snapchat:
- Powerful Source For Influential Marketing
Snapchat has a two-sided role in the Influencer marketing. Snapchat is considered to be a great place to connect with influencers as well as celebrities all over the world. The celebrities have a huge amount audiences connected with them and engaged their fans which are waiting for their next snap or story. You can also partner with celebrities to share snaps about product or service.
- Reach To Targeted Audience
If you are running a business or promoted with products and services and targeted towards the huge amount of audience then you will definitely get success in a huge amount on this platform. Snapchat gives you a chance to have one-on-one interaction with your audience and with this, you can easily promote your product or service.
- Get Real Engagement
You can easily get real engagement with the help of Snapchat and you can send content directly to your individual followers but with other social media networks, it is impossible to do this you can get benefit with this only on Snapchat. As long as peoples follow you, you can send messages directly to them.
You can send them whatever you want or you think works and if this goes well then you can also build a deeply personal relationship with someone which you want. And they will also turn into loyal customer faster than ever before.
- Cool Marketing Platform
Snapchat is one of the cool platforms to advertising from all of the other marketing platforms and this is the best to promote your brand on it. Due to Snapchat’s cool thing, Facebook offers it for $3 Billion and this was turned down and surprise the whole tech industry. The reason why Facebook wants to acquire Snapchat is that it wanted to be cool again and this is the only way to grab a good amount of younger audience attraction. Advertising or using this cool platform will make your company cool as well.
- Increase Brand Awareness
By using regularly Snapchat will help your business to connect with different users on Snapchat in your geographic area and this thing helps you in recognizing your brand. Many of the large businesses which have a lot of money to spend on advertising have to use Snapchat ads in the form of a 10-second video ad which appears in between the stories of a Snapchat. These things helped you in building brand awareness and promote their business in front of users on the platform.
- Increase Social Media Presence
Snapchat has 178 Million daily active users and Snapchat is one of the most used platforms among the 12 to 24 aged human beings. If you want to target the younger demographic then Snapchat for business will help you in increasing the presence of your brand or business on social media.
- Share Exclusive Content
You can show those things to your friends which no one else has access to. Take a new product or a service which you are promoting or trying to promote and give an inside look at the product or service then they will not go anywhere to find and will definitely come back to you again and again for more. Many of the businesses used Snapchat to share their exclusive and great content on Snapchat like a Sponsored lens for more Snapchatters.
Closing Words
Snapchat has been an amazing possibility for your product or service to promote on. Snapchat will bring your marketing initiatives.
Hope You got all points and soon start using Snapchat for marketing. The soon you start using Snapchat the soon you will benefit with it.
