If you’re trying to run a business and use the Internet to your advantage in the process, then digital marketing will be your best friend. After all, you cannot exactly expect people to come to your website just because you have created it and to buy your products just because you’ve listed them on said website. You’ll have to put a bit more effort into it all, since customer engagement is what leads to sales, and there are so many different digital marketing techniques that can help you do things the right way. So, it would be a shame for you to miss out on everything you can get from those techniques.
Email Marketing
One of the techniques that you’ve most likely heard of already is e-mail marketing. If you’ve taken any time whatsoever to read about it, you’ve certainly figured out just how important it is. So, since you have figured out how important it is, you have probably decided to try the email marketing strategy and gain something from it. There is, however, one catch right there.
Where are the e-mail addresses that you want to use in your e-mail marketing campaign? Should you just randomly search for people’s addresses online and add them to the list without them ever agreeing on being on such a list? Well, that would just be bad business practice, not to mention that you might get in trouble for doing something like that and pestering people with your e-mails even though they never agreed to receive them.
This means that you should send those e-mails only to the people who have agreed to receive them, which further means that you’ll have to get people to agree to that and to voluntarily give you their e-mail addresses. How will you do that, though? Well, you can do it with the help of a little something called a squeeze page, which is defined on this website.
Squeeze Page
A squeeze page is designed specifically with the purpose of catching those opt-in addresses and gain subscribers. It is your way in towards a good e-mail marketing campaign. Of course, you understand the importance of subscribers already, so now there is only one thing left to do. In simple words, you need to learn how to create a good squeeze page for you, and that will definitely require some skills.
Sure, this will require skills, but you will undeniably be able to do it, especially if you do some reading first and get some tips that will be of help along the way. If you’re ready to do the learning, then here is what we are going to do. In short, I am going to offer some of those tips that can help you below, and once you read them, you’ll have a better understanding about how to create the perfect squeeze page for you. So, let’s get started.
Know Who Your Customer Is
Every company has a dream customer, and those are the only people that you should keep in mind when creating these pages. What does this precisely mean? Remember when I mentioned above that you shouldn’t just randomly add people to your mailing lists as that would be inappropriate? Well, in addition to being inappropriate, it would also be completely ineffective, because there is no point in offering something to those individuals who are not in your target group. They will never buy your products and you’ll just be wasting your time trying to convert them.
So, if you really want your marketing techniques to be effective, you will need to think about your perfect customer. You have to understand that targeting the right people is a must and that you will have no success whatsoever if you’re constantly sending offers to the wrong individuals. Thus, do your best to create the perfect target group and to create a profile of your perfect customer and then aim your squeeze pages at those people. No marketing technique will be effective without proper targeting, and that’s something you should always keep in mind.
Make An Offer They Cannot Refuse
Every single squeeze page guide that you will find, such as the one at https://www.clickfunnels.com/blog/how-to-create-a-squeeze-page/ and similar places, will tell you one and the same thing. You have to offer something to your customers in order for them to be ready to give their e-mail addresses to you. After all, if there’s nothing in it for them, then you certainly cannot expect them to give out their personal information. Nobody will give you something for nothing and you should know that when trying to run a business.
Well, in addition to knowing that you have to offer something to your customers through your squeeze page, you also need to know that the offer needs to be good. And, I mean, it really needs to be good! If you offer them something amazing, they won’t be able to refuse it and they will, thus, be quite willing to give out their information in exchange for whatever it is that you have offered them.
Remember That Words Matter
Far too many people believe that the copy on the squeeze page is not that important, especially if you have a great offer. This, however, is completely wrong. Copy is of utmost importance for squeeze pages, meaning that you should spend some time trying to design it perfectly, weighing every single word that you’ll write and carefully thinking about all the elements that you are planning on adding to the copy. In short, words matter, and you need to use them to your advantage.
Ask Only For Info You Really Need
If you’re planning on creating a form that will have a lot of fields, just because you can and you’d like to have some info about your customers, let me tell you one thing. Statistics show that forms with fewer fields convert more. So, you should remember to only ask for the information you really need instead of filling your form with too many unnecessary fields that will just drive the potential customers away.
