Do you sell fitness products or deal with women apparel through your e-commerce website? Or are you in process of owning an online store and make year 2020 the year of your online success? Well, in both cases, this post is a perfect read for you. Because we, at Proximate Solutions, have gathered some useful observations in how the online spectrum works and what would be the e-commerce trends in 2020 that you shouldn’t ignore at any cost. Let’s begin the discussion and discover what this year has for the e-commerce ecosystem.
CONSIDER GOOGLE SHOPPING
In order to expect an influx of online sales, you must be famous like Nike, Louis Vuitton or Versace. But at the very beginning of your e-commerce journey, you must take every step very carefully. In our observation for key e-commerce trends in 2020, we’ve discovered that submitting your products in Google Shopping’s placements can surely help you generate a considerable amount of sales with higher ad placements in buying-oriented searches.
MOBILE SEARCH INCREASES
As we step into the year 2020, our reliance on mobile is only going to increase and this can prove a goldmine for you. You must personalize your e-commerce store according to mobile-friendly designs that are supported by major search engines. And with this little change in your e-commerce website, you can expect more sales.
AI & AR GETTING FAMOUS
This one is a true game-changer in the e-commerce trends in 2020. As the number of online stores is increasing, people find it very hard to select a product from almost similar listings. What if they could try the product (virtually) before buying it? This is where you can include AR and AI in your e-commerce store and give your customers more than your fantastic products?
HEALTH & WELLNESS RULES
Selling online isn’t just about digital advancement and gizmos anymore. When people buy something online, they’re tempted by something and health, fitness and wellness are on top of the reasons that motivate a user to make the purchase. Try including this element in your e-commerce store’s persona.
SOCIAL MEDIA SELLING IS ON rising
While you have a responsive e-commerce website, it doesn’t mean that you should totally rely on it for generating sales. The social media platforms are only going to get popular this year (and in future) so you must utilize your social presence, too. Rework on your social marketing strategies and invite your fans to buy the products via compelling posts.
ENVIRONMENT-FRIENDLY BRANDS LEAD
Environmentally friendly brands are going to rule the industry and this is your other take from our list of e-commerce trends in 2020. While you craft the marketing messages of your store, don’t forget to blend in the natural friendliness in your marketing messages.
INFLUENCER MARKETING GOES UP
The influencer marketing trend became famous in the last few years and you should know that it is one of the e-commerce trends in 2020, too. If you want to create a solid base of your brand, you must find influencers who share your thoughts as well as have a massive fan following, too.
If you’re ready to implement these e-commerce trends in 2020, contact today and start a successful online journey with Proximate Solutions.