Business gatherings not only provide entrepreneurs a chance to connect with influencers. But, they also make them able to leverage these gatherings as a way to promote their business. The trade show, conference, seminar or any other professional event, each has the potential to skyrocket your business impressions to the fullest. A lot has been written about ways entrepreneurs can leverage these events to grow the business. However, I believe there is so much that still could be done. Most participant companies offer to do the same as everyone else is doing. Hence, there is not any different that can compel clients to visit you or give special weight age. Here we are sharing 8 impressive ways to create an amazing business event.
Use technology:
The number one impressive way to create a buzz for your event is having it driven by technology. Technology not only can present your company as a tech-savvy brand but also help in efficiently connect with the clientele. There are many different kinds of technologies that can be used in a number of business events. For instance take an example of a trade show, where the charging station could be the best tech to invite customers to your booth. In the meantime they are charging their phone, you can have a little survey on the iPad. The companies can also use the latest VR technologies to create a personalized and most trendy experience in the trade show. However, the key to success with using technology depends on how well and strategically you place everything up to the order.
Leveraging technology is also not a problem anymore with AV and iPad rental companies; you can easily rent any technology at cheap prices.
Sponsor the event planners:
This one is certainly for entrepreneurs who cannot plan or conduct an event themselves. However, the juices are not limited to only those, every company can take benefit by having sponsored the event. Sponsoring the event will let you leverage all the promotional tactics employed by the planner of the event. You will get your name and logo featured on all the marketing material distributed online and offline. Moreover, you will be offered the most strategic location in the hall. So, you can maximize your profit and lead generation by simply working hard on onsite problems.
Consider an example of a trade show. The only way to succeed here is by getting the most traffic and then converting that traffic into leads. Sponsoring the gathering would let you expand your reach both locally and digitally while you can convert better with a booth at the strategic location.
Think out of the box:
There is a race among rival brands to sell their products. There are a number of manufacturers that offer the same services. So, how would you differentiate yourself from the rest of the competition? This is where you need to be different. Trade shows, conferences, and seminars get the most traction and foot traffic; you can create a buzz for your booth by simply doing something unique. The human psyche is all about change, we are more attracted to things that offer some unique perspective. So, if you can provide some unique value to your booth, a stream of leads is surely going to flow your way.
Choose a niche relevant event:
Business events are a sure way to increase brand awareness and clientele, but not every conference or trade show is for you. The key point here is to choose a niche relevant event for your product or service so that you can get niche relevant clientele and foot traffic. You can simply know about the event and its audience by having a look at their website. Or ask individuals who have already attended the event before. However, there should be kept one thing in mind to not rely on completely new events. As such companies brag too much about the event but can offer only a little. Therefore, it is important to carefully analyze any events potential to benefit your business.
Extract juice from social media:
There is no doubt social media is booming with tons of leads and sales. Also, your followers will also be hungry to know more about you. This is the right time to strike and invite your customers to the event and connect with them face to face. This face to face connection will not only build trust among your clientele but also would help to increase your sales and business.
The social media marketing campaign should start as soon as you finalize the date of your event. Create similar content for all social platforms and share on each one. Symmetry is important to retarget customers across Facebook, Twitter, LinkedIn, and others.
